BabyLove's Journey Towards Sustainable Packaging: Making a Difference for Future Generations

At BabyLove, we’re excited to announce a significant step in our sustainability journey. We’re introducing new packaging that incorporates recycled materials while maintaining high quality and ensuring safety. This initiative demonstrates our commitment to reducing virgin plastic production and consumption while creating a better future for our children.

What’s Changing in Our Packaging?

You’ll notice new messaging on all of our Cosifit Newborn and Infant (Sizes 1-2) packs that reads “BABYLOVE USES RECYCLED PLASTIC” This isn’t just a label – it represents real change in our packaging composition, incorporating two types of recycled materials:

PCR (Post-Consumer Recycled Material):

• Makes up 15% of our new packaging
• Derived from plastic products that have completed their consumer journey
• Gives new life to plastic that might otherwise end up in landfills

PIR (Post-Industrial Recycled Material):

• Comprises 5% of our new packaging
• Created from recycled manufacturing materials
• Helps reduce industrial waste

The Environmental Impact

By incorporating 20% recycled content in our packaging, we’re:

• Reducing demand for virgin plastic production
• Lowering our carbon footprint
• Supporting the circular economy
• Helping to keep plastic waste out of our oceans and landfills

Why Soft Plastic?

Our choice of soft plastic packaging is deliberate and environmentally conscious. While paper or biodegradable alternatives might seem eco-friendly, they actually must go to landfill in Australia. In contrast, our soft plastic packaging can be fully recycled through proper channels, supporting our commitment to reduce landfill waste.

Leading the Way in Industry Standards

BabyLove is proud to be among the first baby care brands in Australia to incorporate both PCR and PIR materials in our packaging. We’ve pushed forward with our 20% combined recycled content while maintaining strict quality and safety standards.

Our Commitment to Quality and Safety

While embracing sustainable packaging, we never compromise on quality:

• All packaging maintains its protective properties
• Meets or exceeds safety standards
• Keeps your baby’s nappies clean and secure
• Undergoes rigorous testing for reliability

While embracing sustainable packaging, we maintain the highest standards of hygiene and safety. Our rigorous quality control ensures:

• Maximum Protection: The packaging maintains its full protective barrier properties, keeping your baby’s nappies completely sealed and protected from moisture, dust, and other contaminants
• Pristine Condition: Every nappy remains as clean and hygienic as you expect, from our factory to your home
• Comprehensive Testing: Each batch undergoes extensive testing for:
  • Seal integrity
  • Moisture barrier effectiveness
  • Material durability
  • Hygiene compliance
• Quality Assurance: The recycled content we use undergoes strict cleaning and processing to meet the same high standards as virgin plastic

We want parents to feel confident that while we’re caring for the environment, we’re maintaining our unwavering commitment to your baby’s health and safety. The only difference you’ll notice is knowing you’re making a more sustainable choice.

How You Can Help: Recycling Our Packaging

Our packaging is fully recyclable! If you have access to a soft plastic recycling drop-off point, here’s how you can participate:

• Ensure the empty packaging is clean and dry
• Drop it off at your closest soft plastic recycling drop-off point (check through your local government area). Do not place soft plastic in your home recycling bin.
• The soft plastic will be recycled for future use

BabyLove actively supports and invests in soft plastic recycling schemes as part of our commitment to reducing landfill waste. We believe this is the most responsible choice we can make given current Australian recycling infrastructure.

Why We Choose Soft Plastic Over Alternatives

Our packaging choices are guided by real environmental impact. Paper packaging, while seemingly eco-friendly, must go to landfill in Australia. Biodegradable alternatives also end up in landfill due to current infrastructure limitation. Soft plastic, when properly recycled, can be repurposed into new products. This creates a circular economy opportunity that other packaging options cannot offer.

By choosing soft plastic with recycled content, we’re:

• Working within Australia’s existing recycling capabilities
• Supporting the development of better recycling infrastructure
• Making it easier for parents to participate in recycling programs
• Helping to keep more waste out of landfill.

Looking to the Future: Our Sustainability Goals

This is just the beginning of our journey:

• Ongoing research into increasing recycled content percentages
• Continuous exploration of sustainable innovations
• Working towards maximizing recycled content in all our soft plastics while maintaining safety standards

Why Not 100% Recycled Content?

While we aspire to maximize recycled content, there are current limitations:

• Availability of high-quality recycled materials
• Technical processing constraints
• Strict safety requirements for baby products
• Need to maintain packaging integrity

Get Involved in Creating a More Sustainable Future

You can support sustainable packaging initiatives by:

• Choosing products with recycled content
• Properly disposing/recycling of soft plastic packaging by checking instructions on the packs, local government area, or Recycle Mate
• Spreading awareness about recycling programs
• Following us on social media for sustainability updates
• Sharing your feedback about our new packaging

Join Us on This Journey

Your choice to support products with recyclable packaging makes a real difference. By choosing BabyLove, you’re:

• Supporting sustainable practices in the baby care industry
• Reducing environmental impact
• Contributing to a better future for our children
• Encouraging more companies to adopt environmentally friendly packaging

For questions or feedback about our new sustainable packaging, reach out to us through our website or social media channels.

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This change is part of BabyLove’s ongoing commitment to corporate social responsibility and environmental sustainability. Look for our new packaging in stores as we gradually transition from 2025.